1h ago

VP, Strategy Director

New York, NY

$138,000-$191,000 / year

full-timevp HybridPharmaceutical advertising

Description

As VP, Strategy, you'll drive marketing strategy across agency brands by deeply understanding markets, customers, and competitors. You'll transform complex data into innovative insights and actionable recommendations, collaborating with teams to create positive change for HCPs and patients.

Requirements

  • 5-8 years in pharmaceutical marketing or strategy consulting
  • Experience with oncology brands
  • Strong presentation and moderation skills
  • Exceptional slide deck storytelling
  • Primary and secondary research capabilities

Responsibilities

  • Monitor pharmaceutical/biotech industry and communicate trends
  • Assess and recommend data tools to expand capabilities
  • Understand target audience beliefs and behavior drivers
  • Design and facilitate workshops (positioning, messaging, competitive analysis)
  • Develop strategic deliverables (competitive analysis, brand positioning, creative briefs, brand plans)
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