7h ago

Product Growth Manager, Lifecycle

Tel-Aviv, Israel

$120k-$180k / yearest.

full-timemidTravel technology

🛠 Tech Stack

💼 About This Role

You'll own the communication strategy across the entire user journey at Navan AI, a team rebuilding travel with a conversational AI concierge. Your work will directly impact user acquisition, activation, retention, and re-engagement through AI-driven personalized messaging and CRM architecture. You'll sit at the intersection of Marketing, Product, Engineering, and AI.

🎯 What You'll Do

  • Own end-to-end lifecycle communications across acquisition, activation, retention, and re-engagement.
  • Architect and manage the CRM stack (Braze, Customer.io) for optimized user journeys.
  • Design and deploy AI-personalized messaging flows in collaboration with AI teams.
  • Lead A/B testing roadmap to improve profitability, conversion, and retention.

📋 Requirements

  • 3+ years in lifecycle or growth marketing in a B2C or product-led B2B environment.
  • Hands-on expertise with Braze, Customer.io, or Iterable CRM platforms.
  • Ability to work with engineering teams, APIs, and complex data schemas.
  • Proven copywriting skills with a strong brand voice and analytical mindset.

✨ Nice to Have

  • Experience with AI-powered personalization and scaling user communications.
  • Deep experience in funnel optimization and A/B testing.
  • Comfort with liquid-logic templates and multi-step journeys.

🎁 Benefits & Perks

  • 🤖 Work with cutting-edge AI to personalize user experiences at scale.
  • 🏖️ Unlimited PTO (typical for high-growth tech companies).
  • 📈 Stock options or equity grants.
  • 🏥 Health, dental, and vision insurance.
  • 🥗 Daily lunch and snacks (on-site in Tel Aviv).
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