7h ago
Product Growth Manager, Lifecycle
Tel-Aviv, Israel
✨ $120k-$180k / yearest.
full-timemidTravel technology
🛠 Tech Stack
💼 About This Role
You'll own the communication strategy across the entire user journey at Navan AI, a team rebuilding travel with a conversational AI concierge. Your work will directly impact user acquisition, activation, retention, and re-engagement through AI-driven personalized messaging and CRM architecture. You'll sit at the intersection of Marketing, Product, Engineering, and AI.
🎯 What You'll Do
- Own end-to-end lifecycle communications across acquisition, activation, retention, and re-engagement.
- Architect and manage the CRM stack (Braze, Customer.io) for optimized user journeys.
- Design and deploy AI-personalized messaging flows in collaboration with AI teams.
- Lead A/B testing roadmap to improve profitability, conversion, and retention.
📋 Requirements
- 3+ years in lifecycle or growth marketing in a B2C or product-led B2B environment.
- Hands-on expertise with Braze, Customer.io, or Iterable CRM platforms.
- Ability to work with engineering teams, APIs, and complex data schemas.
- Proven copywriting skills with a strong brand voice and analytical mindset.
✨ Nice to Have
- Experience with AI-powered personalization and scaling user communications.
- Deep experience in funnel optimization and A/B testing.
- Comfort with liquid-logic templates and multi-step journeys.
🎁 Benefits & Perks
- 🤖 Work with cutting-edge AI to personalize user experiences at scale.
- 🏖️ Unlimited PTO (typical for high-growth tech companies).
- 📈 Stock options or equity grants.
- 🏥 Health, dental, and vision insurance.
- 🥗 Daily lunch and snacks (on-site in Tel Aviv).
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