2h ago
Director, Growth Analytics
Los Angeles, California, United States
full-timedirectorAdvertising
Tech Stack
Description
You will manage reporting needs for a major client, serve as a consultant to planning stakeholders, and lead a team of analytics professionals. You'll drive digital media performance, reporting solutions, and brand lift measurement while communicating findings to senior leadership.
Requirements
- Experience evaluating attribution approaches including MTA
- Experience with reporting platforms like Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore
- Understanding of data and ad tech ecosystem, especially digital
- Knowledge of audience analytics capabilities and best practices
- 8+ years in agency or client-side digital media planning or analytics
Responsibilities
- Manage digital media performance KPIs and measurement plans
- Develop automated dashboards and data visualization solutions
- Oversee brand lift measurement setup and analysis
- Communicate succinctly to senior client and agency leadership
- Manage and develop a team of analytics professionals
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