2h ago

Director, Growth Analytics

Los Angeles, California, United States
full-timedirectorAdvertising

Tech Stack

Description

You will manage reporting needs for a major client, serve as a consultant to planning stakeholders, and lead a team of analytics professionals. You'll drive digital media performance, reporting solutions, and brand lift measurement while communicating findings to senior leadership.

Requirements

  • Experience evaluating attribution approaches including MTA
  • Experience with reporting platforms like Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore
  • Understanding of data and ad tech ecosystem, especially digital
  • Knowledge of audience analytics capabilities and best practices
  • 8+ years in agency or client-side digital media planning or analytics

Responsibilities

  • Manage digital media performance KPIs and measurement plans
  • Develop automated dashboards and data visualization solutions
  • Oversee brand lift measurement setup and analysis
  • Communicate succinctly to senior client and agency leadership
  • Manage and develop a team of analytics professionals
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