🛠 Tech Stack

💼 About This Role

You'll own the end-to-end Direct Mail strategy for the HELOC product, one of Upstart's fastest-growing offerings. You'll manage millions in annual spend with accountability for ROI and incremental business impact. This role offers P&L ownership and collaboration with cross-functional teams.

🎯 What You'll Do

• Own end-to-end Direct Mail strategy and execution for HELOC
• Build offline growth channels (OOH, linear TV, brand testing)
• Manage and optimize millions in annual spend for ROI
• Partner with ML and Data Science teams to refine targeting models

📋 Requirements

• 5+ years in performance marketing or analytics-driven marketing
• Experience owning end-to-end marketing campaigns including strategy and testing
• Experience managing marketing budgets and optimizing for ROI
• Experience designing and analyzing controlled experiments

✨ Nice to Have

• Experience with Direct Mail marketing strategy or execution
• Experience working across multiple marketing channels
• Knowledge of measurement frameworks such as incrementality testing or geo-lift

🎁 Benefits & Perks

• 💰 Target bonuses and equity compensation
• 🏥 Medical, dental, and vision insurance
• 🏖️ Flexible remote work with in-person onsites
• 📈 401k retirement plan

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Technical/case interview· 60 min
4. 4Virtual onsite with cross-functional panel· 2 hours