🛠 Tech Stack

💼 About This Role

You'll lead paid digital campaigns across search, social, display, and CTV to drive qualified pipeline and revenue. You'll manage multi-million-dollar media budgets and optimize allocation for strong ROI. Partnering with Product Marketing and Sales, you'll shape targeted messaging and audience segments for a full-funnel approach.

🎯 What You'll Do

• Define digital marketing strategy across content, events, webinars, and thought leadership
• Plan, execute, and optimize paid digital campaigns across channels
• Operationalize paid media budget and manage investment against pipeline goals
• Define audiences, messaging frameworks, and campaign objectives with Product Marketing
• Partner with Sales and Revenue teams to ensure digital performance translates to pipeline

📋 Requirements

• 5+ years of B2B marketing experience with direct ownership of digital marketing program
• Proven track record of executing digital campaigns that influenced pipeline and/or revenue
• Proficiency in Tableau or other data visualization tools
• Ability to translate performance data into clear insights and recommendations

✨ Nice to Have

• Content strategy experience
• Experience in fintech or startup environments

🎁 Benefits & Perks

• 🏖️ Flexible PTO
• 💰 Competitive compensation including equity
• 🏥 Health, dental, and vision insurance
• 📈 401(k) plan
• 🏢 Hybrid work model

🚩 Heads Up

• Role lists multiple responsibilities (strategy, execution, analytics) that could indicate a jack-of-all-trades position
• Requires 5+ years but also expects content strategy experience and fintech familiarity, which may overlap with senior-level expectations