💼 About This Role

You'll lead brand strategy and storytelling for Arketa, the operating system for modern fitness and wellness. Your core impact will be elevating our brand awareness and consistency across all touchpoints as we scale. You'll own brand identity, integrated campaigns, and content strategy to shape how the wellness community perceives us.

🎯 What You'll Do

• Develop brand positioning, voice, and visual identity across channels.
• Lead integrated brand campaigns (digital, paid, social, video, events).
• Own content strategy: blogs, customer stories, newsletters, thought leadership.
• Oversee organic social strategy and brand-driven partnerships.

📋 Requirements

• 7–10+ years in brand marketing, creative strategy, or integrated marketing.
• Proven track record building and scaling a brand through storytelling and campaigns.
• Experience leading brand-level campaigns that drive awareness and affinity.
• Deep understanding of social, digital, content, and video ecosystems.

✨ Nice to Have

• Experience in SaaS, creator economy, wellness, or B2B2C hybrid brands.
• Experience managing agencies, vendors, and internal teams.
• Strong creative instincts and ability to brief creative work.

🎁 Benefits & Perks

• 💰 Competitive Salary, Stock Options, Performance Bonuses
• 🩺 Comprehensive Medical, Vision, Dental Insurance
• 🏖️ Unlimited PTO
• 🏋️ Wellness Reimbursement
• 🍱 Catered Lunches/Snacks in NY