💼 About This Role

You'll lead audience growth for JioStar's emerging sports portfolio including Kabaddi, Wimbledon, WPL, and Esports, driving awareness and repeat viewership. You'll develop property-specific strategies to convert niche interest into sustained fan habits. This role combines fan empathy and challenger-brand thinking to build momentum for both marquee international and fast-growing domestic sports.

🎯 What You'll Do

• Own end-to-end audience growth for emerging sports portfolio
• Develop differentiated growth strategies per property
• Build consumer narratives leveraging rivalries and cultural moments
• Partner with cross-functional teams for integrated marketing

📋 Requirements

• 6–8 years experience in brand marketing or growth marketing
• Strong understanding of consumer behaviour and audience segmentation
• Experience creating and scaling marketing interventions for audience growth
• Ability to work across cross-functional teams

✨ Nice to Have

• Background in sports, media, or entertainment industry
• Passion for building fandom for emerging sports properties

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Panel Interview· 60 min