4h ago
Senior Growth Campaigns Manager
San Francisco, California, United States
full-timeseniorInsurSec
Description
You will build and execute persona-driven outbound campaigns to generate qualified leads, strengthen customer trust, and convert interest into revenue. Working closely with Sales, Product Marketing, RevOps, and Creative, you'll design scalable programs that blend storytelling with measurable business outcomes.
Requirements
- Led successful B2B outbound or growth campaigns with measurable revenue impact
- Developed persona-based messaging and tested creative approaches
Responsibilities
- Deep understanding of business model and distribution channels
- Launch and manage outbound campaigns from planning to performance measurement
- Define audience segments and persona insights for messaging
- Build partnerships with Sales, Product Marketing, and RevOps
- Refine messaging based on data and Sales feedback
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