💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products in competitive global markets. You'll own the full user journey from acquisition to monetization, driving data-driven growth experiments with measurable business impact. This role offers significant autonomy and direct influence on revenue at a global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with a strong LTV focus
• Conduct market research and drive A/B testing experiments

📋 Requirements

• 5–7+ years in product or growth marketing for B2C digital products
• Proven ability to impact revenue, conversion, retention, and LTV
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Experience with A/B testing, CRO, and performance marketing channels

✨ Nice to Have

• Leadership experience in cross-functional or matrix organizations
• Hands-on analytical capabilities
• Experience with Google, Meta, TikTok ad platforms

🎁 Benefits & Perks

• 🏖️ Fully remote work
• 📅 28 paid vacation days + 7 wellness days
• 💵 Referral bonuses up to $5,000
• 📚 50% reimbursement for training and conferences
• 🩺 Health benefits or $1,000 annual medical expense compensation

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Case Study· 60 min