Description

You will shape how Okta engages, retains, and grows its customer base by building scalable engagement models, designing lifecycle programs, and embedding value storytelling across touchpoints. Collaborate with Sales, Customer First, Marketing, and Support teams to drive adoption, retention, and expansion.

Requirements

• 3+ years in product marketing, customer marketing, lifecycle, or growth roles in B2B SaaS
• Proven success driving post-sale engagement, adoption, retention, and expansion programs
• Strong ability to translate technical concepts into customer value narratives
• Exceptional communication, storytelling, and presentation skills
• Analytical and data-driven mindset

Responsibilities

• Develop and manage scalable customer engagement model
• Design and execute end-to-end lifecycle playbooks for onboarding, adoption, and renewal
• Integrate value metrics and storytelling across customer touchpoints
• Partner cross-functionally for consistent, value-driven messaging
• Use customer and field insights to inform product roadmap and GTM strategy