Description

You will lead the strategy, roadmap, and execution for Roku.com's global marketing experiences, overseeing content governance, UX, SEO, and experimentation to drive business goals and conversion. You'll manage a team, define KPIs, own the A/B testing program, and collaborate cross-functionally to deliver high-quality, data-driven web experiences.

Requirements

• 10+ years web marketing and production experience in ecommerce or online services
• 3–5+ years people leadership hiring, mentoring, performance management
• Proven success owning a web marketing roadmap with measurable improvements in conversion and engagement
• Strong program/project management skills in cross-functional settings
• Hands-on with CMS, tag management, analytics, and A/B testing platforms

Responsibilities

• Oversee content strategy, UX, SEO, experimentation, and performance analysis for Roku.com
• Develop and execute web strategy; maintain quarterly roadmap and prioritization framework
• Define and track KPIs/OKRs for site performance; publish regular reports and action plans
• Own A/B testing program including tooling, hypothesis pipeline, and governance
• Manage team and agencies; set goals, coach performance, and define SLAs