💼 About This Role

You'll drive creative strategy and performance marketing for fast-growing digital brands, shaping high-impact ad concepts that boost subscriber and customer acquisition. You'll transform audience insights into compelling hooks and scripts across static, video, and UGC formats, working closely with designers and editors. Your work directly influences how leading newsletters and consumer brands scale their acquisition strategies.

🎯 What You'll Do

• Conduct audience research to uncover motivations and behavioral triggers.
• Develop conversion-focused creative strategies and ad angles.
• Write persuasive hooks, scripts, and ad copy for multiple formats.
• Translate strategy into detailed creative briefs for designers.
• Analyze campaign performance metrics to refine messaging.

📋 Requirements

• Proven experience in direct-response marketing with a portfolio of high-performing ads.
• Background in DTC and/or e-commerce growth environments.
• Exceptional copywriting skills with mastery of hooks and value propositions.
• Ability to interpret performance data and translate insights into creative improvements.

✨ Nice to Have

• Exposure to newsletter growth or subscription-based acquisition models.
• Familiarity with Meta Ads Manager and creative research tools.

🎁 Benefits & Perks

• 🏖️ Unlimited PTO aligned with U.S. standards
• 💻 Fully remote, async-friendly work culture with EST overlap
• 💰 Competitive USD compensation aligned with experience and location
• 📈 High-impact role with direct influence on campaigns for leading brands
• 🚀 Growth opportunities within a fast-scaling team

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Writing Test· 2 hours