Tech Stack

Description

Join SoFi's Marketing Data Science team to drive data-driven decisions across the marketing organization. You will own recurring analytical deliverables, support media optimization and holistic budget forecasting, and develop MMM models to inform investment strategies.

Requirements

• Bachelor's degree in quantitative field (CS, Statistics, Math, Economics, Engineering)
• 2-4 years experience in data science or analytics supporting marketing/media/growth
• Strong proficiency in SQL and Python
• Experience with forecasting, causal modeling, or Marketing Mix Modeling (MMM)
• Experience building dashboards with BI tools (e.g., Tableau)

Responsibilities

• Maintain recurring dashboards and analytical deliverables for media performance monitoring
• Partner with Media, Brand Marketing, and Product Marketing for day-to-day analytics and planning
• Support quarterly and annual marketing forecasts using Marketing Mix Modeling (MMM)
• Run MMM pipelines: data preparation, quality checks, model execution, output validation
• Assist in media allocation and optimization analyses including scenario modeling