💼 About This Role

You'll oversee creative strategy for UPLIVE's Games & Apps portfolio, turning insights into winning creative plans. You'll own the full creative vision and align UA, Product, and Creative teams around shared goals. This role offers high impact in a high-growth global publisher with cross-functional leadership.

🎯 What You'll Do

• Own creative strategy and define long-term creative vision.
• Lead playtests to define USP and audience psychology.
• Build trend-scanning and competitive research systems.
• Drive quarterly/monthly/weekly planning and prioritization.
• Analyze creative performance metrics for data-backed decisions.

📋 Requirements

• 4+ years in Creative Strategy or similar role.
• Strong ability to turn insights into creative direction.
• Proven project management of multi-format creative initiatives.
• Understanding of performance marketing metrics (CTR, CVR, IPM, CPI).

✨ Nice to Have

• Experience with AI tools for research and production.
• Knowledge of mobile gaming/app market benchmarks.
• Experience coordinating with designers and motion artists.

🎁 Benefits & Perks

• 💰 Competitive salary with 30% profit sharing.
• 🏖️ 12 days annual leave + 10 sick days.
• 🏠 12 days work from home per year.
• 🍱 Free daily lunch with 10+ menu options.
• 🧑‍⚕️ Premium private medical insurance and annual health check.