18h ago

Lifecycle Marketing Manager

Mill Valley, CA

$75k-$100k / year

full-timemid Remotesoftware

🛠 Tech Stack

💼 About This Role

You'll own and evolve Yardzen's email and SMS channels, executing high-quality lifecycle campaigns that engage customers and drive sales. You'll translate strategy into execution, optimize through data, and collaborate across teams to deliver a cohesive brand experience. This role offers the chance to activate a new SMS channel and work with a recognized innovative company in the outdoor renovation space.

🎯 What You'll Do

  • Execute day-to-day email and SMS campaigns
  • Manage the lifecycle marketing content calendar
  • Monitor campaign performance and identify optimization opportunities
  • Coordinate cross-functional inputs for campaign launches
  • Support SMS channel growth and cross-channel coordination

📋 Requirements

  • 3-5 years of experience in lifecycle, email, or CRM marketing
  • Hands-on experience executing email campaigns end-to-end
  • Strong organizational skills to manage multiple campaigns and deadlines
  • Familiarity with email/CRM tools like HubSpot, Cordial, or Calendly

✨ Nice to Have

  • Experience working with external agencies or cross-functional teams
  • Data curious with a solid understanding of email performance metrics

🎁 Benefits & Perks

  • 🏡 Remote work always
  • 🏥 100% paid medical, dental, and vision insurance
  • 💰 Competitive compensation
  • 👶 12 weeks fully paid parental leave
  • 📱 Monthly wellness, cell phone, and internet stipends
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