18h ago
Lifecycle Marketing Manager
Mill Valley, CA
$75k-$100k / year
full-timemid Remotesoftware
🛠 Tech Stack
💼 About This Role
You'll own and evolve Yardzen's email and SMS channels, executing high-quality lifecycle campaigns that engage customers and drive sales. You'll translate strategy into execution, optimize through data, and collaborate across teams to deliver a cohesive brand experience. This role offers the chance to activate a new SMS channel and work with a recognized innovative company in the outdoor renovation space.
🎯 What You'll Do
- Execute day-to-day email and SMS campaigns
- Manage the lifecycle marketing content calendar
- Monitor campaign performance and identify optimization opportunities
- Coordinate cross-functional inputs for campaign launches
- Support SMS channel growth and cross-channel coordination
📋 Requirements
- 3-5 years of experience in lifecycle, email, or CRM marketing
- Hands-on experience executing email campaigns end-to-end
- Strong organizational skills to manage multiple campaigns and deadlines
- Familiarity with email/CRM tools like HubSpot, Cordial, or Calendly
✨ Nice to Have
- Experience working with external agencies or cross-functional teams
- Data curious with a solid understanding of email performance metrics
🎁 Benefits & Perks
- 🏡 Remote work always
- 🏥 100% paid medical, dental, and vision insurance
- 💰 Competitive compensation
- 👶 12 weeks fully paid parental leave
- 📱 Monthly wellness, cell phone, and internet stipends
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