🛠 Tech Stack

💼 About This Role

You'll lead paid performance media strategy and optimization for EQ Bank's Personal and Small Business Banking portfolios. You'll own performance outcomes across channels, working with agency partners to drive efficient customer acquisition. This role balances near-term optimization with long-term growth planning in a data-driven, agile environment.

🎯 What You'll Do

• Own paid performance media strategy and results across EQ Bank portfolios
• Optimize paid media execution with agency partners on Google Ads, Microsoft Ads, paid social
• Manage budgets across performance channels and provide allocation recommendations
• Maintain Marketing Mix Model with data science partner for strategic investment decisions

📋 Requirements

• University degree in Marketing, Commerce, Business, or equivalent
• 4+ years of experience in performance marketing (client-side or agency)
• Strong understanding of Google marketing suite and paid social
• Prior hands-on experience with paid media platforms

✨ Nice to Have

• Experience working closely with agencies and platform partners
• Experience in upper funnel paid media (YouTube, Connected TV, Display, OLV)

🎁 Benefits & Perks

• 🏖️ Flexible hybrid work model
• 💰 Competitive compensation (estimated CAD 85k-115k)
• 📈 Opportunity for growth in a challenger bank