💼 About This Role

You'll lead paid acquisition strategy and execution for OnePay, a consumer fintech platform backed by Walmart. Your core impact will be driving scalable user growth while optimizing CAC, LTV, and unit economics. This role offers the chance to build a high-velocity creative testing engine in a fast-paced, mission-driven environment.

🎯 What You'll Do

• Own paid acquisition strategy and performance targets across channels
• Manage CAC, LTV, and unit economics for profitable growth
• Lead channel execution and continuous optimization across paid media
• Build high-velocity creative testing engine with Social and Brand teams
• Optimize conversion funnel including landing pages and onboarding

📋 Requirements

• 10+ years in performance marketing or paid acquisition within consumer tech/fintech
• Proven track record of scaling paid acquisition programs while improving efficiency
• Deep expertise across major paid channels (paid social, search, emerging platforms)
• Strong analytical mindset with experience managing CAC, LTV, attribution, and forecasting

✨ Nice to Have

• Experience partnering with Product and Analytics teams on cross-functional initiatives
• Experience building and scaling creative testing frameworks
• Proactivity and drive as a builder and executor

🎁 Benefits & Perks

• 💰 Competitive base salary plus stock options and health benefits from Day 1
• 🏦 401(k) plan with company match
• 🏖️ Remote-friendly with flexible time off (FTO)
• 🚀 High-growth, mission-driven culture with real impact

📨 Hiring Process

Estimated timeline: 2-4 weeks

1. 1Initial Interview with Talent Partner· 30-45 min
2. 2Technical or Hiring Manager Interview· 45-60 min
3. 3Team Interview· 45-60 min
4. 4Executive Interview· 45-60 min
5. 5Offer· N/A

🚩 Heads Up

• Requires 10+ years experience, potentially excluding strong candidates with less
• Role mixes strategy and execution, may require wearing many hats