🛠 Tech Stack

💼 About This Role

You'll lead B2B marketing strategy and demand generation for a leading CPA exam review provider. You'll drive revenue by aligning campaigns with sales and optimizing events, ABM, and content. This role offers the chance to build measurement foundations from scratch in a remote-first culture.

🎯 What You'll Do

• Ensure consistent brand creative across all B2B touchpoints.
• Partner with Product Marketing and Sales to align on event strategy.
• Own Becker's ABM and lead generation strategy with Sales.
• Execute integrated campaigns across content, webinars, and paid media.
• Track and optimize pipeline performance and marketing ROI.

📋 Requirements

• 8+ years of B2B marketing experience with measurable pipeline impact.
• Proven people leader and hands-on working manager.
• Experience with Salesforce campaign and account-level reporting.
• Prior Account-based marketing (ABM) experience including target account strategy.

✨ Nice to Have

• Background in professional education or accounting industry.