Tech Stack

Description

You will lead product naming, positioning, and go-to-market initiatives, collaborating across Product, Communications, and Marketing teams to translate complex product features into compelling messages. You will also develop sales enablement materials, monitor competitors, and mentor junior team members.

Requirements

• 6+ years marketing experience with significant product marketing expertise.
• Proven track record of successful product launches and go-to-market execution.
• Excellent written and oral communication; ability to translate complex features into compelling messaging.
• Strong attention to detail and exceptional project management skills.
• Solid knowledge of SEO, keyword research, Google Analytics, and marketing automation tools.

Responsibilities

• Lead product naming, positioning, and collaboration with Product team on updates and promotions.
• Plan and execute product launches including messaging, timing, budgets, and cross-functional coordination.
• Partner with Research Insights team to leverage customer research and market insights for product strategy.
• Monitor competitors and identify market opportunities for product positioning and differentiation.
• Develop sales enablement materials and train account management teams on product messaging.