5h ago
Media Planner
New York, NY
$70.4k-$70.4k / year
full-timemid HybridAdvertising / Media Agency
🛠 Tech Stack
💼 About This Role
You'll develop strategic media plans for national audiences, ensuring cultural relevance across paid channels. You'll analyze audience behavior and campaign data to drive measurable results. This hybrid role in New York offers a chance to work with top brands at an award-winning independent media agency.
🎯 What You'll Do
- Collaborate on media recommendations across paid channels for cultural relevance.
- Create and optimize integrated media plans, including budgets and audience strategies.
- Analyze campaign performance and translate learnings into actionable recommendations.
- Maintain budgets, track results, and oversee Associate Media Planner(s).
📋 Requirements
- 2+ years of experience as a media assistant or planner, preferably in an agency
- Proficiency in Microsoft Office (Excel & PowerPoint) and media planning tools
- Strong understanding of media math (CPMs, GRPs, Reach/Frequency) and performance KPIs
- Ability to turn insights and data into creative media recommendations
✨ Nice to Have
- Previous experience in the quick-service restaurant (QSR) category
🎁 Benefits & Perks
- 🎓 Continuous training and workshops for career development
- 🏆 Award-winning culture recognized as Best Places to Work
- 🌍 Diverse and inclusive environment
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