🛠 Tech Stack

💼 About This Role

You'll own the China performance marketing strategy across awareness, demand, and pipeline acceleration, driving data-driven campaigns on platforms like Tencent, ByteDance, Baidu, and Alibaba. You'll lead paid acquisition and ABM activation to deliver high-quality pipeline and revenue growth for SMB, Mid-Market, and Enterprise segments.

🎯 What You'll Do

• Own China performance marketing strategy across awareness, demand, and pipeline acceleration.
• Build and manage quarterly media plans, budgets, and forecasts tied to pipeline coverage.
• Translate global campaigns into China-localized growth programs for regional segments and buyer personas.
• Lead end-to-end campaign execution across Baidu, Tencent, ByteDance, and Alibaba platforms.

📋 Requirements

• 5+ years of experience in performance marketing or demand generation in B2B SaaS or FinTech.
• Deep hands-on expertise with China digital platforms (Baidu, Tencent/WeChat, ByteDance/Douyin, Alibaba).
• Proven experience driving pipeline and revenue outcomes from paid media in China.

✨ Nice to Have

• Experience with ABM and key-account programs.
• Knowledge of China data privacy and advertising regulations.
• Mentoring experience for junior marketers.

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 💰 Competitive equity
• 📈 Career development programs
• 🌍 Global exposure with 26 offices worldwide

🚩 Heads Up

• Role titled 'Senior Associate' but listed as 'Manager' in description.
• Hybrid remote but location listed as CN - Shanghai; unclear if fully in-office.
• No compensation mentioned in posting.