💼 About This Role

You'll lead positioning and messaging for Coupa's Supplier Network and paid products, driving growth through experiment-driven launches. You'll also shape pricing and packaging strategies, using data to optimize supplier sign-ups and upgrades.

🎯 What You'll Do

• Develop core messaging and value propositions for supplier products
• Partner with Growth team on end-to-end growth campaigns and experiments
• Lead pricing strategy, including willingness-to-pay studies and conjoint analysis
• Maintain competitive intelligence and supplier segmentation frameworks

📋 Requirements

• 7+ years in B2B product marketing, ideally in SaaS or marketplace
• Fluent English with strong copywriting and presentation skills
• Deep understanding of subscription business models and unit economics
• Experience with product-led growth and self-serve freemium products

✨ Nice to Have

• Experience with pricing experiments and cohort data analysis
• Ability to influence product roadmaps based on market needs
• Comfortable in a small, autonomous team environment

🎁 Benefits & Perks

• 🏖️ Flexible remote work
• 💰 Competitive salary and equity
• 📈 Professional development opportunities
• 🏥 Health and wellness benefits
• 🌍 Global impact

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Panel Interview· 60 min