🛠 Tech Stack

💼 About This Role

You'll lead the loyalty and retention strategy for Caruso Signature, defining the long-term vision and roadmap. You'll translate data and technology into clear initiatives that deepen guest engagement and increase lifetime value. This role balances analytical rigor with guest-centric creativity.

🎯 What You'll Do

• Own loyalty program strategy, including rewards, tiers, and experiential offerings
• Define enterprise retention and CRM lifecycle design and personalization
• Manage loyalty and CRM technology ecosystem (Zeta, Salesforce)
• Lead cross-functional initiatives with Marketing, IT, and Operations

📋 Requirements

• 5+ years leading loyalty strategy including program design and lifecycle architecture
• 7+ years of CRM and retention strategy experience with segmentation and personalization
• Hands-on experience with Salesforce Marketing Cloud and loyalty platforms
• Experience working with engineers and data analysts in agile environments

✨ Nice to Have

• Experience with Zeta (Marigold) and Data Cloud
• Proven ability to lead complex cross-functional initiatives