1d ago

Lifecycle Marketing Manager

Canada

โœจ $105k-$135k / yearest.

full-timesenior Remotesoftware

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll own customer lifecycle marketing strategies to drive engagement, retention, and expansion in a SaaS environment. You'll design data-driven programs like onboarding journeys and advocacy initiatives, collaborating with Sales, Customer Success, and Product teams. This role blends strategic thinking with hands-on execution using tools like HubSpot and Pendo.

๐ŸŽฏ What You'll Do

  • Optimize onboarding communications to accelerate time-to-value
  • Analyze customer behavior data for segmentation and targeting
  • Partner with Customer Success to identify adoption gaps
  • Build customer advocacy programs to support referrals

๐Ÿ“‹ Requirements

  • 5+ years of lifecycle or customer marketing in SaaS
  • Experience with marketing automation platforms like HubSpot or Pardot
  • Experience driving reviews on G2 and Capterra
  • Experience with product analytics tools like Pendo

โœจ Nice to Have

  • Familiarity with AI and automation tools
  • Experience with customer advocacy programs

๐ŸŽ Benefits & Perks

  • ๐Ÿ  Fully remote work environment
  • ๐ŸŽฏ Mission-driven culture
  • ๐Ÿ“ˆ Professional growth opportunities
  • ๐Ÿค Cross-functional collaboration
  • ๐Ÿ› ๏ธ Exposure to modern martech

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Phone Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Technical/Case Interviewยท 60 min
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