Description

As VP of Brand Strategy, you will lead the development of large-scale brand strategies for healthcare provider clients, partnering with senior leadership to drive business growth. You'll champion human-first innovation and 'Whole Human Marketing' to create emotionally resonant health brands.

Requirements

• Strategic command and ability to lead complex brand strategy development
• Deep understanding of healthcare delivery business pain points and C-suite priorities
• Experience collaborating with creative teams to produce award-winning work
• Ability to connect modern marketing strategies (AI, tech, apps) to healthcare transformation
• Proven track record as a strategic advisor to C-Suite clients

Responsibilities

• Lead development of large-scale brand strategies and 'Big M' marketing visions for clients and pitches
• Drive creation of foundational outputs: audience insights, positioning, launch strategies, brand plans
• Collaborate with clients, creative leads, and partners in workshops and ideation sessions
• Champion inventive research methodologies to uncover fresh customer insights
• Uncover insights tied to client objectives to unlock growth and lead new business pitches