💼 About This Role

You'll architect Plaud's brand voice in India, building a KOL ecosystem from scratch. You'll drive localized influencer strategies and manage end-to-end campaigns, turning a blank slate into a high-performance engine. This role offers autonomy to define the playbook for a rapidly growing AI company.

🎯 What You'll Do

• Develop a localized influencer roadmap aligned with Indian cultural nuances and peak shopping seasons
• Identify and vet high-alignment creators across YouTube, Instagram, and ShareChat/Moj
• Manage talent contracts, usage rights, and localized pricing benchmarks
• Track and report on KPIs (CPE, CPM, and Conversion) to prove ROI

📋 Requirements

• Native or near-native fluency in Hindi and/or regional languages with professional English proficiency
• Deep knowledge of YouTube, Instagram, and ShareChat/Moj as community platforms in India
• 3+ years of experience in Event Management or Experiential Marketing
• 5+ years in Influencer Marketing with proven large-scale, high-budget Indian campaigns

✨ Nice to Have

• Existing relationships with major Indian talent agencies/MCNs
• Background in Consumer Electronics or Lifestyle Tech
• Previous experience taking a brand from market entry to market leader

🎁 Benefits & Perks

• 📈 ESOP - Meaningful ownership in Plaud's long-term success
• 🤖 Cutting-edge AI tools - access to GPT, Gemini, Claude and frontier AI systems
• 💻 Best-in-class equipment - choice of top-spec laptops and Plaud devices
• 🌴 Annual company offsites and team events
• 🩺 Medical & Insurance Coverage

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Case Study / Presentation· 60 min

🚩 Heads Up

• Blank slate role with no existing process may lead to unclear expectations
• Combination of digital and physical event management could be overwhelming