Tech Stack

Description

You will shape the future of a federal client's website by developing and executing a robust content strategy for digital products. You'll collaborate with cross-functional teams to create audience-focused content roadmaps that guide users smoothly while adhering to mission goals and user needs. Your work involves conducting content audits, identifying improvements, and driving programmatic enhancements through client discussions and content reviews.

Requirements

• Bachelor's degree in marketing, Digital Marketing, Communications, or related field; or equivalent experience
• 5+ years of experience as a content strategist or content marketer
• 5+ years of experience crafting content for digital products or services in consulting, in-house, or agency environments
• Exceptional writing, editing, and storytelling skills with focus on creating topical authority
• Proficiency in content management systems (CMS) and SEO (site structure, schema markup) with knowledge of AI models
• Strong understanding of digital marketing channels and best practices
• Ability to communicate design intent and tradeoffs clearly to diverse stakeholders

Responsibilities

• Conduct comprehensive audit and analysis of existing federal products' content and experience
• Identify areas for improvement and create detailed plans for refreshing digital products
• Gather requirements, facilitate client discussions, and conduct content reviews
• Support user testing efforts and use insights to validate proposed changes
• Work closely with interaction and service designers to guide content strategy