💼 About This Role

You'll define and own the product marketing strategy for new B2C digital products, driving go-to-market execution from positioning to launch. You'll lead cross-functional teams to optimize full-funnel performance with a strong LTV focus. This role offers significant autonomy and direct impact on global revenue and product success.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance across acquisition and retention
• Conduct market research and drive experimentation

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact revenue and retention metrics
• Strong expertise in segmentation and go-to-market strategy
• Experience with A/B testing and CRO

✨ Nice to Have

• Experience with performance marketing channels (Google, Meta, TikTok)
• Leadership in matrix organizations

🎁 Benefits & Perks

• 🏖️ Fully remote work
• 🗓️ 28 paid vacation days per year
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 🎓 50% reimbursement for training and conferences

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Final Round· 60 min