🛠 Tech Stack

💼 About This Role

You'll own full-funnel performance insights for Upside's consumer marketing, from acquisition through retention. You'll translate data into clear recommendations that guide marketing investment and optimization. You'll bring a startup-ready bias for action and partner closely with the Consumer Marketing team.

🎯 What You'll Do

• Own end-to-end reporting for consumer marketing funnel performance.
• Scope and drive analytics projects from problem framing to recommendation.
• Build metrics frameworks for channel, campaign, and audience performance.
• Serve as primary analytics partner for Consumer Marketing teams.

📋 Requirements

• 5+ years in marketing analytics or growth analytics for B2C businesses.
• Expert SQL skills with large marketing and product datasets.
• Experience with mobile-first marketing platforms (e.g., AppsFlyer, Haus).
• Hands-on experimentation (A/B tests, lift studies) with statistical rigor.

✨ Nice to Have

• Experience with app-based products or mobile user acquisition.
• Familiarity with lifecycle tools like Braze.
• B2C experience in marketplace, e-commerce, or subscription.

🎁 Benefits & Perks

• 💰 Competitive salary $145K–$165K
• 🏖️ Unlimited PTO
• 🩺 Health insurance
• 📈 Equity

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Technical Interview· 60 min
3. 3Hiring Manager Interview· 45 min