21h ago

Associate Director, Paid Search

Boston, MA

$98.3k-$118k / year

full-timesenior Hybridconsulting

πŸ›  Tech Stack

πŸ’Ό About This Role

You'll lead Paid Search strategy for a key insurance client at a marketing and technology agency. You'll drive AI evolution of search (SGE, Copilot) and manage high-volume budgets with precision.

🎯 What You'll Do

  • Design and implement comprehensive Paid Search strategies
  • Conduct analytics to extract customer insights and report performance
  • Lead AI-driven product testing (PMax, Demand Gen, Broad Match)
  • Manage high-volume budgets with precise forecasting and pacing

πŸ“‹ Requirements

  • 6–8 years of Paid Search strategy and execution experience
  • High proficiency with Microsoft Excel (financial modeling, formulas, pivot tables)
  • Experience managing high-budget campaigns
  • Bachelor’s degree in Marketing, Communications, Advertising, or equivalent

✨ Nice to Have

  • Experience on health insurance client or healthcare industry
  • Familiarity with enterprise automation tools (Fluency, SA360, Kenshoo/Skai, Marin)

🎁 Benefits & Perks

  • πŸ–οΈ Flexible Time Off including holidays
  • πŸ₯ Medical, Dental, Vision Insurance
  • πŸ’° 401K retirement plan
  • πŸ‹οΈ Lifestyle Spending Account
  • πŸ“‹ Employer Paid Life Disability Insurance

πŸ“¨ Hiring Process

Estimated timeline: 2-4 weeks Β· AI estimate

  1. 1Recruiter ScreenΒ· 30 min
  2. 2Hiring Manager InterviewΒ· 45 min
  3. 3Technical/Final InterviewΒ· 60 min
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