21h ago
Associate Director, Paid Search
Boston, MA
$98.3k-$118k / year
full-timesenior Hybridconsulting
π Tech Stack
πΌ About This Role
You'll lead Paid Search strategy for a key insurance client at a marketing and technology agency. You'll drive AI evolution of search (SGE, Copilot) and manage high-volume budgets with precision.
π― What You'll Do
- Design and implement comprehensive Paid Search strategies
- Conduct analytics to extract customer insights and report performance
- Lead AI-driven product testing (PMax, Demand Gen, Broad Match)
- Manage high-volume budgets with precise forecasting and pacing
π Requirements
- 6β8 years of Paid Search strategy and execution experience
- High proficiency with Microsoft Excel (financial modeling, formulas, pivot tables)
- Experience managing high-budget campaigns
- Bachelorβs degree in Marketing, Communications, Advertising, or equivalent
β¨ Nice to Have
- Experience on health insurance client or healthcare industry
- Familiarity with enterprise automation tools (Fluency, SA360, Kenshoo/Skai, Marin)
π Benefits & Perks
- ποΈ Flexible Time Off including holidays
- π₯ Medical, Dental, Vision Insurance
- π° 401K retirement plan
- ποΈ Lifestyle Spending Account
- π Employer Paid Life Disability Insurance
π¨ Hiring Process
Estimated timeline: 2-4 weeks Β· AI estimate
- 1Recruiter ScreenΒ· 30 min
- 2Hiring Manager InterviewΒ· 45 min
- 3Technical/Final InterviewΒ· 60 min
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