Tech Stack

Description

You'll lead multi-regional campaigns to fuel growth, orchestrating high-intent digital campaigns across search, display, video, and paid social to drive new user acquisition and build a mid-market and enterprise pipeline for AI Workflow Automation Software. You'll own performance outcomes impacting customer acquisition and revenue growth.

Requirements

• 5+ years in B2B SaaS demand generation with track record of meeting/exceeding targets for signups and SQLs
• Deep proficiency in Google Ads and Meta Ads Manager; working knowledge of intent platforms like 6Sense or Bombora
• Proficiency with Salesforce for lead management and reporting
• Experience with ABM campaigns in collaboration with marketing and sales
• Strong analytical mindset with ability to interpret data and make data-driven decisions

Responsibilities

• Design, launch and scale full-funnel paid media campaigns across search, display, video and paid social
• Manage and optimize paid acquisition across LinkedIn Ads, Google Ads, and Meta Ads
• Build and activate ABM campaigns using ICP lists and intent data, partnering with Sales
• Monitor and optimize campaigns through continuous testing of creatives, audiences, landing pages
• Use Salesforce for lead management, campaign tracking, and performance reporting