Tech Stack

Description

You will own and scale field marketing strategy across North America, driving pipeline and revenue through in-person and virtual events. You will collaborate closely with sales and demand generation teams to execute high-impact programs and measure ROI.

Requirements

• 7+ years of field marketing or event marketing experience in B2B SaaS
• Proven track record of driving pipeline through field programs
• Highly self-directed and execution-oriented mindset
• Strong project management skills with ability to juggle multiple programs
• Deep experience working cross-functionally with sales, BDR, and demand generation

Responsibilities

• Own end-to-end strategy, planning, and execution of field events across North America
• Build and manage regional field marketing calendar with sales leadership
• Develop pre-, day-of, and post-event engagement strategies to maximize pipeline impact
• Track and report on program ROI, pipeline sourced, and attendee metrics
• Manage field marketing budgets and build scalable, repeatable playbooks