💼 About This Role

You'll define go-to-market strategies for new B2C digital products, owning positioning, messaging, and audience segmentation. You'll drive full-funnel performance across acquisition, onboarding, activation, retention, and monetization through data-driven experimentation. This role offers significant autonomy to directly impact global revenue and product success.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market research and drive experimentation

📋 Requirements

• 5–7+ years in product or growth marketing for B2C digital products
• Proven impact on revenue, conversion, retention, and LTV
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Experience with A/B testing and data-driven decision-making

✨ Nice to Have

• Experience with performance marketing channels (Google, Meta, TikTok)
• Leadership in cross-functional or matrix organizations

🎁 Benefits & Perks

• 🏖️ 28 days paid vacation
• 🏥 Health benefits up to $1,000/year
• 🎓 50% reimbursement for professional training
• 🏠 Home office setup up to $1,000 every 3 years
• 💰 Referral bonuses up to $5,000

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study / Presentation· 60 min