💼 About This Role

You'll own and execute resubscription (winback) lifecycle programs for IPSY, converting lapsed members into active subscribers through multi-channel campaigns. You'll drive performance against subscriber targets and optimize drip journeys and triggered campaigns. This role sits at the center of the CRM Growth Engine, offering high-impact growth opportunities.

🎯 What You'll Do

• Own daily execution of resubscription (winback) CRM programs
• Drive performance against resubscriber targets and lifecycle KPIs
• Build and launch multi-channel campaigns across email, push, SMS
• Analyze campaign and journey performance to identify optimization opportunities

📋 Requirements

• 3-6 years in CRM / lifecycle / email marketing
• Hands-on experience executing multi-channel campaigns (email, push, SMS)
• Experience with enterprise ESPs like Iterable, Braze, or SFMC
• Strong understanding of segmentation targeting and triggered journeys