🛠 Tech Stack

💼 About This Role

You'll lead field marketing (70%) and digital execution (30%) for a mission-driven fintech scaling across Africa. Your campaigns will directly drive retail sell-through and customer acquisition through BTL activations and sales enablement.

🎯 What You'll Do

• Design and execute BTL programmes across retail and distribution channels.
• Lead field activations including market storms, roadshows, and community events.
• Develop co-marketing initiatives with MNOs, retail chains, and financial institutions.
• Manage social media strategy and paid campaigns across Facebook, Instagram, TikTok.

📋 Requirements

• 7+ years of progressive through-the-line marketing experience.
• Proven track record in field marketing and sales-driven campaign execution.
• Experience with analytics and attribution tools (e.g., Looker Studio, Supermetrics).
• Demonstrated experience leading and developing a marketing team.

✨ Nice to Have

• Experience in FMCG, telecommunications, or BTL agency.
• Strong commercial acumen with revenue alignment expertise.

🎁 Benefits & Perks

• 🌍 Mission-driven impact: serving 7M+ customers across Africa.
• 💼 Senior leadership role with full ownership of marketing strategy.
• 📈 High-growth environment: scaling toward 10M customers.