💼 About This Role

You'll define and scale Blackbird's brand identity across consumer touchpoints. You'll shape brand strategy, creative direction, and storytelling to forge emotional connections between restaurants and diners. This hybrid role combines brand strategy, creative direction, and storytelling.

🎯 What You'll Do

• Define and evolve long-term brand strategy and positioning
• Develop creative and communications strategy linking brand storytelling to business goals
• Lead campaign architecture and concept development across paid, owned, and experiential channels
• Partner with Product and Partner Marketing to translate product strategy into brand storytelling

📋 Requirements

• 10+ years in brand, content, or creative marketing in consumer tech, lifestyle, or hospitality
• Track record of defining and evolving brand identity and overseeing campaign creative strategy
• Strong editorial instincts with portfolio across email, social, blog, and brand storytelling
• Hands-on experience leading writers, designers, and creative partners and developing scalable guidelines

✨ Nice to Have

• Experience in editorial, creative direction, or agency brand strategy
• Background in journalism, publishing, or brand storytelling
• Experience launching and evolving brands in early-stage or high-growth environments

🎁 Benefits & Perks

• 💵 Competitive salary ($150K-$175K)
• 📈 Stock options
• 🏥 Medical, dental, vision insurance
• 🏖️ Flexible time off
• 💰 401(k)