🛠 Tech Stack

💼 About This Role

You'll develop analytics frameworks for measuring SEO and LLM-driven organic growth. You'll drive data-driven insights across the marketing funnel to shape Upwork's visibility in both traditional and AI-powered search. This role offers a chance to work at the intersection of search and AI discovery.

🎯 What You'll Do

• Create analytics framework for LLM and organic search performance.
• Extract and analyze data using SQL, Python, and R.
• Utilize Google Search Console and SEMRush for deep-dive keyword analysis.
• Analyze Upwork's share of voice in AI discovery engines.
• Design and analyze incrementality tests for AI-generated content.

📋 Requirements

• Degree in Mathematics, Physics, Statistics, Economics, Computer Science, or related field.
• Experience in marketing analytics with organic search and technical SEO.
• Proficiency in SQL and Python or R for large datasets.
• Expertise with Google Search Console, SEO Clarity, Botify/Screaming Frog, and BI tools like Looker or Tableau.

✨ Nice to Have

• Experience in two-sided e-commerce marketplace.
• Knowledge of statistical methods for marketing testing.

🎁 Benefits & Perks

• 🏖️ Flexible hybrid work with 3 days in office once hub opens.
• 🏥 Competitive benefits through partner during initial employment.
• 🚀 Growth opportunities with potential direct employment at Upwork.