6h ago
Lead Lifecycle Marketing Manager
Virginia
โจ $120k-$150k / yearest.
full-timemid Remotehealthcare
๐ผ About This Role
You'll shape and execute a groundbreaking lifecycle and retention marketing program for a new women's health offering. Your work will directly impact patient trust and engagement by designing data-driven strategies. This is an opportunity to build from the ground up and make meaningful contributions to healthcare.
๐ฏ What You'll Do
- Own day-to-day execution of lifecycle channels and retention strategy
- Build 0-to-1 testing engine for automated messaging journeys
- Collaborate with Clinical and Operations teams to improve patient satisfaction
- Partner with Head of Growth to bridge acquisition and adherence
๐ Requirements
- 2-5 years in DTC lifecycle marketing
- Experience owning email and SMS channels with focus on retention
- Strong problem-solving skills in ambiguous settings
- Ability to translate data into actionable insights
โจ Nice to Have
- Experience in a 0-to-1 growth environment
- Healthcare or women's health background
๐ Benefits & Perks
- ๐ฅ Competitive healthcare benefits
- ๐ Generous equity compensation
- ๐๏ธ Generous PTO policy
- ๐ค Collaborative work environment
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Panel Interviewยท 60 min
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