6h ago

Lead Lifecycle Marketing Manager

Virginia

โœจ $120k-$150k / yearest.

full-timemid Remotehealthcare

๐Ÿ’ผ About This Role

You'll shape and execute a groundbreaking lifecycle and retention marketing program for a new women's health offering. Your work will directly impact patient trust and engagement by designing data-driven strategies. This is an opportunity to build from the ground up and make meaningful contributions to healthcare.

๐ŸŽฏ What You'll Do

  • Own day-to-day execution of lifecycle channels and retention strategy
  • Build 0-to-1 testing engine for automated messaging journeys
  • Collaborate with Clinical and Operations teams to improve patient satisfaction
  • Partner with Head of Growth to bridge acquisition and adherence

๐Ÿ“‹ Requirements

  • 2-5 years in DTC lifecycle marketing
  • Experience owning email and SMS channels with focus on retention
  • Strong problem-solving skills in ambiguous settings
  • Ability to translate data into actionable insights

โœจ Nice to Have

  • Experience in a 0-to-1 growth environment
  • Healthcare or women's health background

๐ŸŽ Benefits & Perks

  • ๐Ÿฅ Competitive healthcare benefits
  • ๐Ÿ“ˆ Generous equity compensation
  • ๐Ÿ–๏ธ Generous PTO policy
  • ๐Ÿค Collaborative work environment

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Panel Interviewยท 60 min
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