11h ago
Senior Vertical Marketing Lead
New York
β¨ $150k-$200k / yearest.
full-timesenior Remotesoftware
πΌ About This Role
You'll build and scale AfterShip's vertical marketing program from scratch, partnering with sales leadership to identify strategic verticals and execute targeted GTM campaigns. Your work will directly generate high-quality pipeline and drive qualified opportunities for a fast-growing SaaS company. This role offers significant autonomy and visibility with the VP of Marketing.
π― What You'll Do
- Set quarterly vertical strategy with sales leadership
- Orchestrate integrated multi-channel campaigns targeting named accounts
- Co-own pipeline generation through weekly sales reviews
- Develop vertical-specific assets like case studies and decks
- Measure and report on sourced and influenced pipeline
π Requirements
- 8+ years of B2B SaaS marketing experience
- Proven track record owning vertical or ABM demand generation programs
- Hands-on expertise across paid media, lifecycle, and events channels
- Strong track record partnering with sales to co-own pipeline
β¨ Nice to Have
- Experience in ecommerce or post-purchase SaaS
- 0-to-1 program building experience
- Cross-functional collaboration in distributed teams
π Benefits & Perks
- ποΈ Flexible remote work
- π Career growth opportunities
- π Global team culture
- π Great Place to Work Certified
π¨ Hiring Process
Estimated timeline: 2-4 weeks Β· AI estimate
- 1Recruiter ScreenΒ· 30 min
- 2Hiring Manager InterviewΒ· 45 min
- 3Panel InterviewΒ· 60 min
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