Description

You'll craft earned-first campaigns that cut through culture, working across Burson's full client roster to develop big ideas that earn headlines, spark conversations, and connect brands with fans.

Requirements

• Culture-obsessed with deep knowledge of music, fashion, sports, and internet culture
• Earned-first mindset with ability to create newsworthy moments
• Strong conceptual thinking and craft skills in art direction and/or writing
• Experience building worlds across formats from social to IRL
• Ability to sell ideas and build client relationships

Responsibilities

• Concept and craft big integrated earned-first ideas
• Drive stories through earned and social media
• Define creative world including tone, visual language, and references
• Identify cultural tensions and turn them into timely concepts
• Pitch ideas effectively to clients