Tech Stack

Description

You will lead revenue marketing strategy to drive demand generation and pipeline growth for Niche's B2B business, focusing on schools and colleges. You'll oversee campaigns, ABM, events, and a team, collaborating closely with sales and product to deliver measurable results.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 8+ years B2B marketing experience, 3+ in leadership
• Proven success in demand generation and ABM strategies
• Strong knowledge of marketing automation tools and CRM platforms
• Experience managing event marketing programs

Responsibilities

• Develop and execute revenue marketing strategy aligned with business goals
• Define best practices for lead generation, nurturing, and conversion
• Lead adoption and execution of ABM strategies for key accounts
• Manage and mentor a team including Campaign, ABM, and Events Managers
• Oversee multi-channel campaigns: email, paid media, events, content, social media