5h ago
Director of Growth Marketing
Remote (US)
✨ $170k-$210k / yearest.
full-timesenior Remotehealthcare
🛠 Tech Stack
💼 About This Role
You'll own the full growth engine integrating paid media, creative, CRO, and influencer strategy into a high-performance system. This role drives efficient customer acquisition and compounds long-term customer value through disciplined experimentation. You'll allocate acquisition budgets with precision and partner with brand, data, and e-commerce teams.
🎯 What You'll Do
- Own and scale paid media, creative process, CRO, and influencer strategy
- Optimize conversion rate, AOV, profit per visitor, and LTV:CAC
- Lead creative strategy and experimentation across ads, funnels, and offers
- Manage and allocate acquisition budgets prioritizing highest-ROI opportunities
📋 Requirements
- 5+ years experience driving customer acquisition or paid media at scale
- Hands-on experience with paid media, CRO, and influencer marketing
- Proven ability to develop and iterate on creative, offers, and funnels
- Experience managing meaningful media budgets
✨ Nice to Have
- Experience in health/wellness or sports nutrition industry
- Background in high-growth DTC or e-commerce companies
🎁 Benefits & Perks
- 🏖️ Remote work with flexible hours
- 💪 Health and wellness benefits
- 🚀 Equity or ownership incentives
- 📈 Performance bonuses
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