5h ago

Director of Growth Marketing

Remote (US)

$170k-$210k / yearest.

full-timesenior Remotehealthcare

🛠 Tech Stack

💼 About This Role

You'll own the full growth engine integrating paid media, creative, CRO, and influencer strategy into a high-performance system. This role drives efficient customer acquisition and compounds long-term customer value through disciplined experimentation. You'll allocate acquisition budgets with precision and partner with brand, data, and e-commerce teams.

🎯 What You'll Do

  • Own and scale paid media, creative process, CRO, and influencer strategy
  • Optimize conversion rate, AOV, profit per visitor, and LTV:CAC
  • Lead creative strategy and experimentation across ads, funnels, and offers
  • Manage and allocate acquisition budgets prioritizing highest-ROI opportunities

📋 Requirements

  • 5+ years experience driving customer acquisition or paid media at scale
  • Hands-on experience with paid media, CRO, and influencer marketing
  • Proven ability to develop and iterate on creative, offers, and funnels
  • Experience managing meaningful media budgets

✨ Nice to Have

  • Experience in health/wellness or sports nutrition industry
  • Background in high-growth DTC or e-commerce companies

🎁 Benefits & Perks

  • 🏖️ Remote work with flexible hours
  • 💪 Health and wellness benefits
  • 🚀 Equity or ownership incentives
  • 📈 Performance bonuses
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