11h ago
Senior Director, HCP and Payer Marketing
New York, NY
✨ $250k-$350k / yearest.
full-timesenior Hybridbiotech
💼 About This Role
You'll shape marketing strategy for near-launch prescription digital therapeutics and build a best-in-class marketing organization. You'll define brand strategy and create materials driving behavior change and prescriptions. This role offers a unique opportunity at a pre-IPO company in a fast-growing space.
🎯 What You'll Do
- Own best-in-class marketing campaigns for each product's brand positioning and messaging
- Conduct segmentation, unmet needs analysis, and competitive landscape for HCPs and payers
- Develop omnichannel, growth, and DTC campaigns for consumer-focused marketing
- Oversee development of promotional materials and the approval process
- Direct strategy for patient assistance programs and copay support
📋 Requirements
- 15+ years progressive leadership in pharmaceutical or biotech sectors
- Bachelor's degree required; MBA, PharmD, or MPH preferred
- Demonstrated success leading multiple brand launches from pre-approval to post-launch
- Expert-level oversight of multi-million dollar budgets
✨ Nice to Have
- Experience with prescription digital therapeutics
- Deep understanding of US payer landscape, especially Medicaid and government accounts
- Entrepreneurial spirit and startup experience
🎁 Benefits & Perks
- 🏖️ Hybrid work model with 4 days in office
- 💰 Equity opportunity in a pre-IPO company
- 🏥 Great benefits package
- 🏢 Tribeca NYC or Boston office location
📨 Hiring Process
Estimated timeline: 3-5 weeks · AI estimate
- 1Recruiter screen· 30 min
- 2Hiring manager interview· 60 min
- 3Final interview with Chief Commercial Officer· 60 min
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