2h ago
Head of Global Growth Marketing
Greenwich, CT
full-timedirector Hybridfinancial services
Description
You will own the global conversion and owned growth strategy, architect experimentation roadmaps, and drive measurable improvement in acquisition metrics across web, app, and lifecycle channels. This hybrid role requires 3 days in office per week.
Responsibilities
- Own global conversion and owned growth strategy across web, app, onboarding, lifecycle, and retargeting
- Architect and lead structured experimentation roadmap (landing page, onboarding, incentives, lifecycle, personalization)
- Drive measurable improvement in visitor-to-application, application-to-funded, and funded account quality metrics
- Partner with Media Analytics to integrate paid traffic into owned journey optimization and incrementality testing
- Build global experimentation infrastructure with statistical rigor, test governance, and velocity targets
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