Tech Stack

Description

You will lead paid social strategy and execution across platforms like Meta, TikTok, YouTube, and Snapchat to accelerate user growth and engagement. You'll manage creative testing, analyze performance metrics, and collaborate with cross-functional teams to optimize campaigns and drive strong ROI.

Requirements

• 5+ years experience managing paid social campaigns with performance marketing focus
• Proven success managing large budgets and achieving strong CAC/ROAS results
• Hands-on expertise across Meta, TikTok, YouTube, Snapchat
• Deep understanding of creative testing, audience segmentation, and full-funnel optimization
• Analytical mindset with data interpretation and decision-making skills

Responsibilities

• Lead strategy, execution, and optimization of paid social campaigns across Meta, TikTok, YouTube, Snapchat
• Develop and manage creative testing frameworks to identify top-performing concepts
• Analyze and report on performance metrics including CAC, ROAS, and lifetime value
• Partner with creative, analytics, and product teams for alignment
• Manage budgets, pacing, and forecasting for efficient spend and strong ROI