2h ago
Digital & Content Marketing Manager
Berlin, Düsseldorf, Frankfurt, Hamburg, or Munich
full-timemidPublic Relations and Communications
Tech Stack
Description
You will develop and implement integrated content strategies for clients, create compelling digital content across formats, manage AI-assisted content workflows, and optimize for SEO and generative engine discovery. You'll also oversee social media planning and performance reporting to ensure content drives measurable results.
Requirements
- Proven experience in digital content marketing or a related field
- Strong storytelling and audience-centric writing skills
- Expertise in SEO, including keyword research and on-page optimization
- Experience with generative AI tools and AI-workflow management
- Proficiency in social media management and paid social campaigns
Responsibilities
- Develop tailored content strategies based on client goals, audiences, and customer journey using the EOPS model
- Create high-quality digital content (blog articles, website text, social posts, newsletters, video concepts, infographics, white papers)
- Manage AI-assisted content workflows, ensuring quality and brand consistency
- Optimize content for SEO and generative engine discovery with E-E-A-T, structured data, and authority building
- Analyze content and campaign performance using relevant tools and produce reports
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