2h ago

Digital & Content Marketing Manager

Berlin, Düsseldorf, Frankfurt, Hamburg, or Munich
full-timemidPublic Relations and Communications

Tech Stack

Description

You will develop and implement integrated content strategies for clients, create compelling digital content across formats, manage AI-assisted content workflows, and optimize for SEO and generative engine discovery. You'll also oversee social media planning and performance reporting to ensure content drives measurable results.

Requirements

  • Proven experience in digital content marketing or a related field
  • Strong storytelling and audience-centric writing skills
  • Expertise in SEO, including keyword research and on-page optimization
  • Experience with generative AI tools and AI-workflow management
  • Proficiency in social media management and paid social campaigns

Responsibilities

  • Develop tailored content strategies based on client goals, audiences, and customer journey using the EOPS model
  • Create high-quality digital content (blog articles, website text, social posts, newsletters, video concepts, infographics, white papers)
  • Manage AI-assisted content workflows, ensuring quality and brand consistency
  • Optimize content for SEO and generative engine discovery with E-E-A-T, structured data, and authority building
  • Analyze content and campaign performance using relevant tools and produce reports
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