Tech Stack

Description

You will lead and evolve our global paid social media strategy across platforms like Meta, TikTok, and LinkedIn. This high-impact role focuses on performance marketing to drive full-funnel engagement and business growth, requiring relocation to Lisbon.

Requirements

• 7+ years in social media marketing with 3+ years in senior/leadership role overseeing paid strategies
• Experience in iGaming is a must
• Proven track record managing cross-platform strategies driving brand equity and business outcomes
• Deep expertise in platform algorithms, social-first content formats, and community management
• Strong performance marketing acumen with ROAS-driven paid social campaigns

Responsibilities

• Lead global paid social strategy across Meta, TikTok, Instagram, X, LinkedIn, YouTube, Reddit, and emerging platforms
• Manage and mentor a team of paid media buyers, content strategists, and community managers
• Define and scale content strategy with Creative for high-converting content
• Oversee daily channel operations including publishing, moderation, media buying, and campaign optimization
• Develop full-funnel social programs aligned with brand, acquisition, and retention goals