Tech Stack

Description

You'll optimize multi-channel direct mail and digital/email marketing campaigns, focusing on **customer acquisition** for a **fintech company**. You'll own budget management, drive data-driven analysis, and implement scalable processes to maximize ROI.

Requirements

• Bachelor's degree in Data Analytics, Market Research, or related field
• 4 years related experience in marketing or analyst role
• 2 years experience with **data-driven acquisition and retention** strategies
• 2 years experience with **data visualization tools** for campaign performance analysis

Responsibilities

• Lead channel strategy for direct mail and lifecycle email campaigns
• Own budget management and performance forecasting for assigned channels
• Develop scalable processes and documentation for campaign operations
• Manage data-driven analysis including customer segmentation and ROI optimization