Tech Stack

Description

You will lead strategic client relationships for gaming and app clients, driving revenue growth through upsell, cross-sell, and retention. You'll launch and optimize programmatic CTV campaigns, develop account plans, and mentor junior team members.

Requirements

• 5+ years in performance marketing or account management in gaming
• Deep understanding of game development lifecycle, user acquisition, monetization
• Hands-on expertise with MMPs (AppsFlyer, Adjust, Branch) and biddable media platforms
• Strong data analysis skills (CAC, LTV, churn) to build optimization strategies
• Business proficiency in Mandarin and English

Responsibilities

• Lead a portfolio of mobile, cross-platform, esports, and real-money gaming clients
• Launch and optimize programmatic CTV campaigns to meet CPA, CPI, ROAS targets
• Develop account plans and identify whitespace opportunities through data-driven QBRs
• Act as strategic consultant for game publishers on CTV player acquisition and retention
• Mentor junior account managers and build playbook for gaming business