3h ago
Senior Marketing Strategy & Operations Manager
Austin, Texas; San Francisco Bay Area, California
full-timesenior HybridSoftware-as-a-Service (SaaS) for leisure and attra
Description
You will drive operational excellence across marketing by designing systems, data structures, and processes that enable data-driven decision-making and scalable growth. You'll own the marketing tech stack, optimize lead management and attribution, and build reporting frameworks to align marketing, sales, and finance.
Requirements
- Deep experience in marketing operations or revenue operations in a high-growth SaaS environment
- Proficiency in lead lifecycle management, lead scoring, routing, and multi-touch attribution
- Data-driven with proven experience building dashboards and reporting frameworks
- Excellent organizational skills managing calendars, project tracking, and QBR preparation
- Strong collaborator with Finance and Revenue Operations for budget and full-funnel visibility
Responsibilities
- Partner with marketing leadership to define operational priorities aligned with GTM and business goals
- Manage and optimize the marketing tech stack with Business Systems Team
- Implement and maintain lead lifecycle processes including scoring, routing, and multi-touch attribution
- Build standardized dashboards and reporting frameworks for marketing performance analysis
- Identify and implement process improvements, including leveraging AI to enhance efficiency
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